Detsky Mir Group is the largest children's goods retailer in Russia and Kazakhstan. The company's history began in 1957 when Central Children's World on Lubyanka Square was opened. Today, the Group comprises chain stores Detsky Mir (literally, Children's World) and retail chain ELC (Early Learning Centre).

In July 2015, TeamIdea company started the realization of the project on implementation of SAP SCM EWM for online shop warehouse "Detskyi mir" (detmir.ru)

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