One of the largest developers of SAP enterprise applications, in partnership with TeamIdea, launched a business project based on the SAP Hybris on HANA solution for the Big Universal Store (BOOM), a joint project of PAO Rostelecom, one of the largest national telecommunications companies in Russia and Europe and the leading retail company of the Republic of Korea GS Home Shopping Inc.

The project was awarded with the silver award at the SAP Quality Awards 2016 in the CIS in the category "Fast Results".

A unique project for implementing the SAP solution in BOOM was launched in an extremely short timeframe, which allowed to successfully implement all the tasks of the project and to start the road to the main goal of the business: to become the leader in the market of teleshopping in Russia.

Thanks to the introduction of SAP, Big Universal Store successfully integrated a television channel with an online store and mobile applications with live broadcast functions. The first in Russia advanced integrated contact centre was created on the basis of SAP Hybris on HANA, a unique platform of operative interaction with suppliers was organized, operating processes of logistics and planning of production of telecasts based on the assortment.

The company was able to set personalized prices for goods, effectively manage orders and loyalty program. Customers were given various ways of ordering - purchasing the product in one click, not only on the site, but also with the help of the created mobile application for the operating systems iOS and Android, or by calling the multichannel phone.

"For us, as for the start-up, the project with SAP has become strategically important to build businesses from the beginning. We managed to successfully launch the project on time and create an effective model of remote sales on the local market thanks to the SAP solution. Today we can say with certainty that we were able to create a unique solution for the rapid commencement of commercial activity, opening up enormous prospects for further development of the company", said Dmitry Ivanov, Deputy CEO, Technical Director of BOOM.

"It is very important for us to support companies that are only entering the market, to give them the opportunity to start building their business on a high-tech platform, which incorporates the best practices of the industry. We are pleased that the SAP solution has allowed BOOM successfully to launch its business model on the Russian market and develop a strategy of omnichannel sales", said Ilya Yuryev, Deputy CEO of SAP CIS.

Read the official press-release in the SAP CIS Press Room

to get acquainted with the list of winners of the competition on the official website of the SAP Quality Awards 2016 on the SAP Quality Awards Market Unit Winners page.


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